Saturday, 26 September 2026

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Entrepreneurs

Selling pickles to the world: a mother-daughter brand that started on Instagram

Sunita and Ananya Rao turned a grandmother’s recipes into a direct-to-consumer brand that ships to 22 countries.

AR

During the 2020 lockdown, Ananya Rao posted a video of her mother making mango avakaya. Within a day, forty strangers had asked if they could buy a jar.

Mother and daughter started shipping from their kitchen, packing jars in their living room at night. Demand forced them into a small unit within a year.

Scaling without losing taste

The hardest part was standardising recipes that had never been written down. They spent months documenting ratios, sourcing the same chilli varieties and training a team of twenty local women.

Our grandmother never measured anything. Turning her recipes into a factory process took us eight months and a lot of tasting.

Ananya Rao

Ammamma’s Kitchen now ships to twenty-two countries and supplies several premium grocery chains — while every batch is still tasted by Sunita before it leaves.

Read More:   She turned her village’s forgotten millets into a national brand
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